There are many realtors in Lancaster, PA and beyond to choose from (heck, there are over 1.3 million real estate agents in the United States alone!), but what you want to is to find the right agent for you and your situation. 

Now the time has come! You’re ready to sell your house and realize the rewards of the growth in equity you’ve achieved. Whether you’re downsizing, upgrading, investing, or relocating, there are a few things you should look for when it comes to selecting an agent to list and eventually sell your home.

When it comes to financial investments, your home is likely the largest one you’ve ever made. Regarding selling your home, you want to realize the maximum amount of equity you can and sell your home for the highest price, and in many cases, in the shortest amount of time. 

Here are 5 things to look for when searching for a real estate agent to sell your home:

1 – Market Knowledge

Theoretically, you could list your home for sale at any price you choose. In the end, however, you know that there is a certain number someone else will be willing to pay for your house. The key is being realistic about your home, but also optimistic about it’s potential, and the key to combining those two things comes with an agent with solid market knowledge. 

The real estate markets in Lancaster, PA including York, Harrisburg, Lebanon, as well as Berks and Chester counties will all be different from each other. And in that small sub-set of the overall housing market, the housing prices in those spots mentioned above will be different than, say, Manhattan or Silicon Valley in California. There is no “one size fits all” market, and each one is different, so you’ll want to find an agent who understands the market, especially what’s going on in locations surrounding your property!

With a great market understanding, your agent can guide you to a listing price that is competitive in the current market you live in.   

2 – The Importance Of Marketing

In this day and age, there are about a bazillion ways to market your property to the world. Your agent should absolutely have a marketing plan of how they will be broadcasting your home’s emergence to the market. 

What’s their social media presence like? Are they optimizing advertising avenues? Video walkthroughs? How do they strategize an open house? What are they doing online? These are all questions you should be asking when looking at realtors in Lancaster, PA and beyond!

Let’s face it, the world is now digital and information ebbs and flows via the internet. Your agent must have a strategy to leverage every avenue effectively to maximize exposure to your home. Ask to review an agent’s complete marketing strategy, then ask yourself: “is this bare bones, or above and beyond?”

Facebook. Twitter. Instagram. Youtube. These should all be being utilized to their fullest potential to blast your home to the world!

3 – Go With Your Gut

At the end of the day, your listing agent is going to be responsible for being a crucial part in the biggest financial transaction you’ll ever make. You need to trust that person. 

If there’s something that’s hanging you up about a potential listing agent, explore that thought a little deeper. Maybe they just seem distant or not enthusiastic about helping you, or perhaps their marketing plan just seems to be missing a lot. It’s very important that you are as much all-in on your agent helping you sell your home, as (hopefully) they are for to actually get it done!

4 – Paying Attention

Every real estate transaction is very different. One situation is never exactly like the next. I’m a former TV Meteorologist, and for me EVERY day was different, and I never approached my job the same each day. In my mind, a fresh start helped with a fresh mind.

 The same can be said for selling your home. Your situation and needs are different than someone else’s, so make sure your agent fully understands your goals and dreams and their efforts align with those desires.

5 – Constant Contact

It’s not the 1800s anymore. In the 21^st century, there’s NO excuse for your listing agent to not be in frequent and effective communication with you!

You deserve to have an agent who is keeping you updated on any changes that are going on in the market, any feedback from showings, updates on recent sales in the area that might affect your home, and when your home finally goes under contract, keeping you informed every step of the way. Make sure you find an agent who is available for you, staying flexible with multiple available lines of communication. 

The Bottom Line

When it comes to selling your home, you’ll want to find an agent who can meet your needs professionally and with the great care. 

Whether you’re looking for realtors in Lancaster, PA or around York, Harrisburg, Lebanon, and Berks and Chester Counties, and of course all over the United States, these 5 tips can help make your experience one you’ll never forget (in a good way)!

If you haven’t found that right person yet, I’d love to talk to you! Fill out the form below and we can get to work on selling your home as quickly and painlessly as possible (and for the highest price!).